One of the key benefits of social media is that your messages can reach more people faster. But this also means that your mistakes can too. Whether you accidentally tweet an insensitive message or a customer posts a disparaging video about your product, don’t panic. The key is to leverage the misstep to your advantage. The same medium that made your mistake wildly visible can help broadcast your apology. Don’t attempt to manipulate the truth. Be up-front about the mistake and apologize. When everyone can see what you’re doing, you need to act with transparency, honesty, and credibility.
Category Archives: Marketing Services
Marketing Services
Marketing Grant & Graham offers a full range of strategic marketing and communication services. We provide the planning, project management, and writing expertise and can work with your graphic designers or suggest a few of our own partners for turnkey services. Services Include:eting management, Strategic marketing consulting, Marketing plan and budget development, Positioning & messaging, Social media program development, Marketing collateral (brochures, newsletters, white papers), Website content creation and launch management, Event planning and supervision (webinars, conferences, seminars, tradeshows).
If you are looking for a PR or marketing consultancy then you are probably either just starting out or you need some additional expertise that your business doesn’t have.
Often time and resources are the issue; your business is successful but you need someone to outsource a part or all of your marketing work to. We work with many different sectors and can offer you both expertise and a fresh pair of eyes to give you a different view of your business.
Working to your budget and deadlines we act as an outsourced PR and marketing team either for a specific project such as developing a PR campaign or over a longer period, handling multiple tasks.
We will help you plan and implement your PR and marketing strategies, plus we will monitor their success.
